Post by account_disabled on Dec 2, 2023 5:28:30 GMT -5
In 2022, Google Ads has undergone many changes. STEPS Academy presents 3 changes that will help marketers and Advertisers in the online world have new options for managing advertising to be more worthwhile. Both in terms of time and budget. What will these three changes be? Let's follow and see. 1. You can use 'Reuse Audiences' without having to reset them. In the past, many marketers are probably familiar with the subject of Marketing Automation , or the use of various technologies to help marketing run more automatically and efficiently.
But besides using Marketing Automation, another thing that can save time is Take past data Phone Number List and process it to understand customer needs. To market in a responsive way and to increase the opportunity to generate sales in the next campaign as well. As for Google Ads, we recognize the importance of helping marketers and entrepreneurs save more time planning target groups, so they have developed the Reuse Audiences feature to allow marketers to use the same target groups that have been defined in previous campaigns. To reduce redundant steps. Currently, the Reuse Audiences feature can only be used with the Audience Signals function in Performance Max. But for anyone who is not familiar with these two terms, we will slowly explain what each one is.
Picture from Adlucent Let's start with Performance Max. Performance Max is a tool that will help us promote ads to all platforms on Google by creating a campaign just once. Performance Max has an Audience Signals function that recommends whether ads should be shot to target groups . Which goals will increase sales and conversions across multiple channels? It's different from before when people who shoot ads may only have a few target groups in mind. It's not as comprehensive as it should be. According to information from Google Ads, in the future the Reuse Audiences feature will be developed to be used with other types of advertising as well, namely Discovery Campaign , Video Action Campaign , and App Campaign. Picture from Jumpfly The Discovery Campaign is an advertisement which will have both an image and descriptive text similar to a Facebook Feed.
But besides using Marketing Automation, another thing that can save time is Take past data Phone Number List and process it to understand customer needs. To market in a responsive way and to increase the opportunity to generate sales in the next campaign as well. As for Google Ads, we recognize the importance of helping marketers and entrepreneurs save more time planning target groups, so they have developed the Reuse Audiences feature to allow marketers to use the same target groups that have been defined in previous campaigns. To reduce redundant steps. Currently, the Reuse Audiences feature can only be used with the Audience Signals function in Performance Max. But for anyone who is not familiar with these two terms, we will slowly explain what each one is.
Picture from Adlucent Let's start with Performance Max. Performance Max is a tool that will help us promote ads to all platforms on Google by creating a campaign just once. Performance Max has an Audience Signals function that recommends whether ads should be shot to target groups . Which goals will increase sales and conversions across multiple channels? It's different from before when people who shoot ads may only have a few target groups in mind. It's not as comprehensive as it should be. According to information from Google Ads, in the future the Reuse Audiences feature will be developed to be used with other types of advertising as well, namely Discovery Campaign , Video Action Campaign , and App Campaign. Picture from Jumpfly The Discovery Campaign is an advertisement which will have both an image and descriptive text similar to a Facebook Feed.