Post by account_disabled on Dec 26, 2023 2:01:41 GMT -5
Erik Qualman is one of the most famous marketers in the USA. A few years ago, he created the “ Socialnomics ” videos which present the key figures of social networks in videos of a few minutes. The 2014 edition has just been released. What we learned this year (among others): – In 10%, 40% of Fortune 500 companies will no longer exist. – In the 10 largest countries in the world: 6 social networks. – 20% of searches done every day on Google have never been done before. – The average attention span of a human being is shorter than that of a goldfish. – What are the 4Cs of digital marketing. Facebook .
The king of social networks . The social network that more and more brands find essential. Nearly 1.2 billion Email Data users, 1/4 of whom check their account more than 5 times a day. 750 million of them go there from a mobile. 74% of marketing professionals believe Facebook is important in their lead generation . 15 tips to get the most out of 2014. The basics of Facebook: Pictures : On Facebook, it all starts with 2 photos: the cover photo and the profile photo. It's the first and only thing we see on your page when we arrive there. No more than 20% text. Format 851*315 for the cover photo and 180*180 for the profile photo. PTAT (People Talking About This): People talking about it: the number of people who created a story about you in the last 7 days.
About : Description of your business and URL. Make you want it! Facebook Interface Stats: Reach: those who saw your post. Like: those who liked your post. Comments: those who commented. Share: those who shared your post. And now some advice: 1) Space out your posts: Leave +/- 3 hours between 2 messages. 2) Choose the right time: Facebook is used on the way to the office, at lunchtime and at the end of the day. 3) Choose the right day: At the end of the week, before the weekend, we spend more time on Facebook. 4) Interest of the weekend: During the week, we like or comment. On weekends, we share. 5) Don’t be too present: Post more and your engagement will drop.
The king of social networks . The social network that more and more brands find essential. Nearly 1.2 billion Email Data users, 1/4 of whom check their account more than 5 times a day. 750 million of them go there from a mobile. 74% of marketing professionals believe Facebook is important in their lead generation . 15 tips to get the most out of 2014. The basics of Facebook: Pictures : On Facebook, it all starts with 2 photos: the cover photo and the profile photo. It's the first and only thing we see on your page when we arrive there. No more than 20% text. Format 851*315 for the cover photo and 180*180 for the profile photo. PTAT (People Talking About This): People talking about it: the number of people who created a story about you in the last 7 days.
About : Description of your business and URL. Make you want it! Facebook Interface Stats: Reach: those who saw your post. Like: those who liked your post. Comments: those who commented. Share: those who shared your post. And now some advice: 1) Space out your posts: Leave +/- 3 hours between 2 messages. 2) Choose the right time: Facebook is used on the way to the office, at lunchtime and at the end of the day. 3) Choose the right day: At the end of the week, before the weekend, we spend more time on Facebook. 4) Interest of the weekend: During the week, we like or comment. On weekends, we share. 5) Don’t be too present: Post more and your engagement will drop.