Post by account_disabled on Mar 7, 2024 4:46:29 GMT -5
Email marketing is a marketing strategy that uses email as a tool to communicate commercial messages, company information or news about products or services to a list of email addresses of customers and leads. It is considered a direct communication tool and represents the strongest and most intimate contact that a company can establish with a potential customer because it is based on "one to one" communication , i.e. personal and exclusive communication. The only way to correctly apply an email marketing strategy , avoiding SPAM and being immediately trashed, is to send emails exclusively to people who have given permission to receive commercial and informational emails.
These contacts must give their consent to be included in a mailing list . Today's marketing Germany Phone Number is very different from the sales techniques used up until a few years ago. All companies must base their strategies on permission marketing and an inbound marketing strategy that allows them to enter the lives of users through a relational and emotional approach. , gaining their trust. Through email marketing it is possible to attract new visitors, create brand awareness , convert visitors into leads and build a relationship with the latter so as to convert them into customers who, in turn, can transform into brand promoters. 3 email marketing formats for 3 different goals There are three main email marketing formats to apply based on the different objectives to be achieved: transactional emails, DEMs and newsletters.
Each of these types allows you to achieve a specific marketing objective. 1. Transactional emails Transactional emails are “service communications” that contain important information for you about your purchases or actions you have taken on the website. These types of emails allow very high opening rates to be achieved because they contain important information for users and it is in their interest to know the content of the emails. Example of transactional emails: Welcome email : “ Hi [username] welcome to our community ”. In the welcome emails it is advisable to include a special offer available only to new subscribers. Confirmation email : “ Thank you for your order [username] we will let you know as soon as your package ships ”. It is possible to insert up-selling or cross-selling practices and propose to the user to purchase a new service or product consistent with the purchase just made.
These contacts must give their consent to be included in a mailing list . Today's marketing Germany Phone Number is very different from the sales techniques used up until a few years ago. All companies must base their strategies on permission marketing and an inbound marketing strategy that allows them to enter the lives of users through a relational and emotional approach. , gaining their trust. Through email marketing it is possible to attract new visitors, create brand awareness , convert visitors into leads and build a relationship with the latter so as to convert them into customers who, in turn, can transform into brand promoters. 3 email marketing formats for 3 different goals There are three main email marketing formats to apply based on the different objectives to be achieved: transactional emails, DEMs and newsletters.
Each of these types allows you to achieve a specific marketing objective. 1. Transactional emails Transactional emails are “service communications” that contain important information for you about your purchases or actions you have taken on the website. These types of emails allow very high opening rates to be achieved because they contain important information for users and it is in their interest to know the content of the emails. Example of transactional emails: Welcome email : “ Hi [username] welcome to our community ”. In the welcome emails it is advisable to include a special offer available only to new subscribers. Confirmation email : “ Thank you for your order [username] we will let you know as soon as your package ships ”. It is possible to insert up-selling or cross-selling practices and propose to the user to purchase a new service or product consistent with the purchase just made.